The logo, in a friendly serif design.

Colours and shapes interplay.

Text juts over the image for a 3D-layering effect. I used various styles of line to add a sense of informality.

Dropcaps highlight the start of text. Doodles and other playful elements keep a light-hearted tone.

Scrapbook-style layering of a photograph over text.

Rotating text and images add a sense of fun and mischief.

Having the word 'Best' at an angled and brought out with a darker box puts emphasis on this word.

Whilst stereotypical of pet brands, pawprints are an immediately-identifiable silhouette.

Quotation marks add dynamism overlaid on the photograph.