A SWIFT STORY
A SWIFT STORY
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THE BRIEF
THE BRIEF
To produce a ‘simple, universally friendly’ video with an ‘emotional connection’ to encourage the viewer to sign a petition making swift-bricks compulsory in newbuild homes.
I was part of the team of The Why agency creating illustrations and animations the artwork, look and feel for a national campaign for 'Swift Bricks' (nesting boxes for Swifts). Part of the Feather Speech Campaign created by nature writer and bird conservationist, Hannah Bourne-Taylor.
Client: Hannah Bourne-Taylor / The Why
INITIAL SKETCHES
INITIAL SKETCHES
Initial sketches aimed for a more classic cartoon-character bird with big eyes and expression. Ultimately, a more realistic look was decided upon.
COLOUR EXPERIMENTATION
COLOUR EXPERIMENTATION
Various options for colour schemes, focusing on a bright, fun palette.
EARLY HOUSES
EARLY HOUSES
A full-bleed, colourful image showing the setup of a street where the story would take place - and further colour experimentation.
FINAL COLOUR SCHEME
FINAL COLOUR SCHEME
The final colour scheme is subdued and natural, with hints of children's classic TV colour schemes.
DRAGONFLY
DRAGONFLY
In earlier versions of the storyboard (subsequently cut for time reasons) the Swift was shown eating, and this dragonfly was the unfortunate victim!
NEST
NEST
The Swift nest in the chosen colour scheme.
NEWBUILD ILLUSTRATION
NEWBUILD ILLUSTRATION
The transformation of a newbuild from construction to completion.
THE SWIFT
THE SWIFT
Illustrations of the Swift.
HOUSES ILLUSTRATIONS
HOUSES ILLUSTRATIONS
Illustrations of a row of terraced houses, and a farmhouse.
FINAL VIDEO
FINAL VIDEO
The final video by the Why Agency.
Narration by Hannah Bourne-Taylor.
Music and Sound Design by Dan Tarbuck / Bleach Productions.
CONTACT
CONTACT
Ways to get in touch:
Submit an Enquiry Form
Email: bonnie@onelioness.co.uk
Phone: 07444 501843
or send a message via the One Lioness social media channels (Instagram, YouTube, Facebook and LinkedIn).
Let's kickstart your creative project . . .
I look forward to hearing from you!
Bonnie
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