HAPPY CATS & DOGS
HAPPY CATS & DOGS
Embedded Files
THE BRIEF
THE BRIEF
One Lioness was asked to refresh a pet-sitting brand with a poster, business cards, and a new look and feel.
The business wanted to convey trustworthiness, warmth, care, fun and happiness through their promotional materials. This was achieved with a bright and cheerful colour palette, rounded shapes, a serif font, and fluid illustrations.
COLOUR PALETTE
COLOUR PALETTE
Enthusiastic and bold colours were chosen to convey the uplifting mood of the brand.
Then the design work could begin . . .
POSTER EXPERIMENTATION
POSTER EXPERIMENTATION
The first iteration of the poster, due to its emphasis on the darker colours in the palette, had a more sombre mood than required.
Client details have been anonymised.
TEXT EXPERIMENTATION
TEXT EXPERIMENTATION
The text 'References available' (removed from the final poster) was originally positioned in the bottom-left corner, with the text aligned to create a harmonious circle in line with the cat's tail and body posture.
GOING IN CIRCLES - PRINT-OUT
GOING IN CIRCLES - PRINT-OUT
A design showing the invisible circle created by the capital 'C' of 'Cats' mimicking the circle created by the dog's profile. The circle is a very pleasing and safe shape which is why it was used as a design motif in the early stages of the project.
FOOTSTEPS
FOOTSTEPS
The cat's feet neatly aligned with the logo, giving the effect that he (or she) was walking across the letters.
FLOW
FLOW
A visual demonstration of the flow and set of shapes and lines in the logo design, showing the sinuous 's'-shape created by the tail and leg of the animal, and how the eye is guided by the straight foreleg to the capital 'C'.
PLAY-BOW DOG ILLUSTRATION
PLAY-BOW DOG ILLUSTRATION
This dog initially occupied the bottom-right corner and interwove with the flowing white-and-green background.
MAIN DOG ILLUSTRATION
MAIN DOG ILLUSTRATION
The main dog illustration was only tweaked slightly for the final design. Outlined silhouettes, as opposed to full silhouettes, enabled the eyes and other features of the animals to be clearly visible.
FINAL DESIGN - POSTER
FINAL DESIGN - POSTER
The second iteration of the poster used the colour palette in a more eye-catching, almost pop-art-style way. The greater use of white in the design adds a clean and contemporary feel. Bunting gives a celebratory touch.
BUSINESS CARD - FRONT
BUSINESS CARD - FRONT
The front of the business card (dog version) using a crisp and clean white background with only two colours.
BUSINESS CARD - BACK
BUSINESS CARD - BACK
The back of the business card was more surprising in design, keeping with the stylistic pop-art theme.
POSTER - SIMPLE
POSTER - SIMPLE
The poster, without additional text.
HAPPY CATS
HAPPY CATS
A Siamese Cat, a favourite breed of the client, was requested as an illustration.
HAPPY DOGS
HAPPY DOGS
A large dog looks around his surroundings.
BUSINESS CARD DESIGNS
BUSINESS CARD DESIGNS
Ultimately two different versions of the business card were produced, one dog-themed and another cat-themed.
MAKING OF . . . VIDEO
MAKING OF . . . VIDEO
View a behind-the-scenes montage video showing One Lioness' design and illustration process for the rebrand of 'Happy Cats & Dogs'.
CLIENT TESTIMONIAL
CLIENT TESTIMONIAL
"At the outset I had no clear idea of what I wanted. Bonnie asked questions and listened carefully to what I had to say. As a result she gleaned what I was looking for even before I became aware of it myself. She skilfully guided me and came up with some awesome ideas.
It was an amazing experience and a complete joy watching the design and art work take shape and come to life.
Nothing was too much trouble and she certainly went those extra few miles to ensure that I was completely happy with the concept, design, art work shape and colour.
The end result far surpassed anything that I thought was achievable.
Working to a tight deadline Bonnie pulled out all the stops.
From concept to completion working with Bonnie has been rewarding and the most amazing fun!"
CONTACT
CONTACT
Ways to get in touch:
Submit an Enquiry Form
Email: bonnie@onelioness.co.uk
Phone: 07444 501843
or send a message via the One Lioness social media channels (Instagram, YouTube, Facebook and LinkedIn).
Let's kickstart your creative project . . .
I look forward to hearing from you!
Bonnie
Page updated
Report abuse